Yea kinda strange they don't promote the FJ's more, but they do have a more specific buyer (like a sports car) it's not a soccer mom SUV that part of it's appeal.
You can barley go around a corner with out seeing one here in PHX.

The 2010's are out there, I know someone who jut got a tail teams one that he had to order and I have seen one green one so far.